What is this?

Draw Street Journal

What is this?

What is this?

I was inspired to get a taste of entrepreneurship by starting an online design store, Draw Street Journal, using Squarespace Commerce. After two weeks alone with my Bamboo tablet, I created the “Penn Collection”, a series of minimalist designs of Penn architecture that would sell as prints and stickers.

This evolved to 50+ unique designs, 10,000 units sold, and $15,000 in total profit. 

What did I do?

What did I do?

At first, I purposely conducted every part of the manufacturing process. I bought special paper online, printed designs via the local print shop, cut out stickers via the Engineering Lab’s laser cutters, and sprayed on protective glaze in my dorm’s study room at 3AM so my RA would not catch me. 

 After 6 months, I outsourced the printing process and hired students to package and deliver to on-campus students. 

After 6 months, I outsourced the printing process and hired students to package and deliver to on-campus students. 

What did I use?

What did I use?

Adobe Photoshop, InDesign, and Illustrator.

What am I most proud of?

What am I most proud of?

My best orders include Wharton Admissions, which ordered a sticker package for every incoming freshman and President Amy Gutmann, who commissioned an original design and 1,500 stickers for the grand opening of the Pennovation Center.

Wharton 2021 Huntsman.jpg
philly cave.jpg
SJ mac.jpg
Robot.jpg